What’s a “real writer?” My definition is that a real writer in the web content field is a person who understands the reader (and the specs of the assignment), and creates the piece by taking on the user’s point of view. How many readers do you want to leave confused (or in 18th century jargon, in a state of “hubble-bubble”)? Using industry-specific terms, buzzwords, or even complex sentences can be a mistake that costs you. That’s the fundamental – no matter what you want to call it. Underneath the buzzwords there is one constant – the goal, which is to engage prospective clients. We can talk about vertical silos, channel marketing and thought leadership, and we understand all about pain points. If our client wants to circle back, we’ll circle back. Some people like to use the current buzzwords in business conversations, and that’s fine with us. Evergreen content remains relevant over time – you need plenty of that type of content, as well as date-specific content, to succeed in the online marketing game. We all avoid using any current slang as it tends to die a fast death, and the content loses some of its “evergreen” status. Our writers come from various generations and walks of life, including a lawyer, a legal secretary, an eco-blogger, and a fiction writer. I’d love to go to a meeting with a prospective client and say “I’m your huckleberry,” to close the deal. I only wish that we were as creative as they were in the 1800’s, and could come up with something with a little more flair, like they did in the old days.
#IM YOUR HUCKLEBERRY MEANING MOVIE#
“I’m your huckleberry” is one of my favorite lines from the movie Tombstone.
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